MK INNOVATIONS LTD. Company no. 12571567

i love ads.

i love ads.

Hey.

I’m Mike.

I’m a technical digital performance marketing specialist that invests over £500k/mth in ad spend.

I am trusted by clients to invest their money in ads in the most optimal way to give the best chance of success from your advertising efforts.

If you need help invested your marketing in the right aways, I’d love to have a free 30-min chat.

case studies.

  • Tiktok

    Social Media

    Driving app installs utilising influencer-first content.

  • Vanquish Fitness

    Athleisurewear

    Full-funnel marketing for their 6-figure/mth budget across Meta, GG, Tiktok, Snap, + Pinterest

  • MVF Global

    Lead Generation

    Team lead for the B2B/B2C emerging media team, driving performance across Snap, Twitter, LinkedIn + Pinterest

  • Livescore

    Sports App

    Optimising app install campaigns across Meta + Twitter

  • Socios.com

    Blockchain fan app

    Provided media buying consulting across Meta to implement an effective account framework to scale.

  • 33mm

    Luxury Jewelry

    Brand led growth marketing through Tiktok & Meta

  • Harlem G'Trotters

    Vintage Apparel

    Website build, eCom growth, + paid execution.

  • Snapforms

    SAAS

    Set-up, planning & optimization of PPC account to drive high-quality trials.

  • Optical Express

    Healthcare

    Drove high-quality leads through Snapchat, Twitter, & Meta

  • Runna

    Running training app

    Helped aggressively scale install across Meta + Google

  • Café Du Cycliste

    Premium apparel

    Performance marketing services across Meta.

  • Las Passione

    Premium apparel

    Performance marketing services across Meta.

  • Emma J Shipley

    Interior Design

    Performance marketing services across Meta.

how I can help you grow.

  • Trust that your money is well spent across paid ads.
    This is my one and only USP; ensuring that your ad spend is invested across ad campaigns as effectively as possible.
    My constant time spent optimising upwards of £500k/mth in spend, liaising with account managers, and relentlessly testing gives you the confidence your money is invested well.

  • Driving tangible top-line growth.
    Paid execution is just one piece of the growth puzzle. To help get the best performance from my clients, I have developed a wider growth analytical skillset which that can assess all business levers and provide insights that can maximise your growth potential.

  • Help avoid costly mistakes.
    6 years being dedicated to ads and growth has its ups, and its fair share of downs. On the positive, I can use this to help you flag and avoid any potential costly decisions.

we could be a good fit if:

  • You spend over £10k/mth.
    As a performance marketer, I need ample investments to test, optimize, and ultimately get the best results.

  • You do not have an experienced dedicated paid expert on your team.
    When it comes to growth, there is significant value in having someone who can trust to spend your paid spend; as someone who consistently manages upwards of £500k/mth, I have great validation in doing so.

  • You do not want the risk and cost associated with hiring a full-time employee, that has little experience.
    I’m a former Head of Paid Digital, yet my services start from a modest £1k/mth. I also work on a monthly-basis - stay, or leave, at any time.
    I have over 6 years experience in the field. As a result, I know what it takes to drive value, and confident that can give it to you efficiently and effectively than a full-time exec (that would likely come at a greater cost) .

skills.

Skills: Digital Planning, Digital Activation, Pixel Tagging/Implementation, Incremental Measurement, Insights / Analysis, Python, HTML/CSS, API-knowledge

Channels: Meta (Facebook, Instagram), Google (Search, Display, Youtube), Tiktok, LinkedIn, Snapchat, Pinterest, Twitter

Tools/Platforms: Shopify, Wordpress, Python, Google Data Studios, AppsFlyer, TripleWhale, Google Analytics, Google Tag Manager, Google Search Console

Sectors: D2C / E-commerce, App Installs, Lead Generation, B2B

Industries: Fashion, Clothing, Healthcare, Skincare, Tech/Saas, Education, Finance, Crypto