01
paid media
management
end-to-end campaign management across meta, tiktok and google. full strategy, creative direction, day-to-day optimisation — the whole agency, run by one senior operator.
michaelTawiah.
sharper insights. faster execution.
performance marketer for brands spending serious budgets
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about
hey — i'm mike.
i run big-budget performance marketing — end-to-end paid across meta, tiktok and google. 10+ years doing it, having managed upwards of £500k/mth in ad spend.
i look after everything that drives revenue from paid — blended cac, blended roas, blended cost — then top-line budget allocation down into the nitty-gritty per-campaign, per-platform optimisation. growth insights, not just performance.
i thrive on efficiency, building automation tools and finding a competitive edge. really, really granular performance marketing.
i also run automatedAds — the platform i've built from a decade of learning, giving media buyers live campaign trends, cpa scoring, creative breakdowns and one-click execution across channels.
former head of paid digital. available on a monthly basis — stay, or leave, at any time.
what i do
paid media
02
growth &
measurement
blended cac, blended roas, incrementality testing and top-line budget allocation. pixel / tag implementation and the infrastructure needed to trust the numbers you're spending against.
03
automation
& technical
python-powered reporting, api integrations and custom tooling. competitive-edge automation that most in-house teams don't have the bandwidth — or skillset — to build.
the fit
we could be a good fit if —
- you spend over £30k/mth
as a performance marketer, i need ample investment to test, optimise, and ultimately get the best results.
- you don't have a dedicated paid expert on your team
growth compounds when you trust the person spending the budget. i manage upwards of £500k/mth, with 10+ years of validation behind it.
- you want the senior expertise without the full-time cost
former head of paid digital, services from £1k/mth. monthly basis — cancel any time. leaner than a full-time hire, often sharper. see full pricing ↗
the stack
everything i touch
skills
digital planning · digital activation · pixel tagging / implementation · incremental measurement · insights / analysis · python · html / css · api-knowledge
channels
meta (facebook, instagram) · google (search, display, youtube) · tiktok · linkedin · snapchat · pinterest · twitter
tools
shopify · wordpress · python · google data studio · appsflyer · triplewhale · google analytics · google tag manager · google search console
sectors
d2c / e-commerce · app installs · lead generation · b2b
industries
fashion · clothing · healthcare · skincare · tech / saas · education · finance · crypto
start here
marketing
i need a
performance marketer
end-to-end paid across meta, tiktok and google. blended measurement, budget allocation, granular optimisation — the whole agency, run by one operator.
book a free 30-min chatplatform
automatedAds
i want
self-serve tooling
connect your meta ad account for free access to campaign trends, creative performance and breakdowns. bespoke tier adds cpa scoring, ad launching and consulting.
go to automatedAdsafter hours
dj
i need a
dj
house, afro, garage, and everything adjacent. private events, clubs, brand activations. london-based, travelling welcome.
email me@michaeltawiah.com