sharper insights. faster execution.
performance marketer for brands spending serious budgets
i'm a technical performance marketer — not a general one. 10+ years running end-to-end paid across meta, google and tiktok, managing upwards of £500k/mth.
marketing is only one part of the funnel. product, price, place and promotion — i execute the promotion, and play a heavy analysis and insight role across the rest, because that's where most of the growth is actually hiding.
the edge is resolution: breaking out variables most teams never see, then moving on them fast. that's also why i built automatedAds.
took them from a five-figure to a seven-figure a month business — owning paid end-to-end and the analysis around it.
drove app installs across google and facebook using influencer-led creative.
ran six-figure monthly end-to-end budgets, with a hand in every analytical part of the business.
led the b2b side of the emergent paid media function, building a revenue line from close to nothing.
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sharper insights. faster execution.
i built it. a decade of doing this by hand turned into software — pulling live from meta, tiktok and shopify so the analysis i used to rebuild every week is just there, every day.
it runs underneath everything else on this page. the granularity in my reporting isn't manual heroics — it's tooling.
go to automatedAds ↗spend, conversions and cpa over time — weekly and monthly, live from the api.
every ad ranked by cpa score, with scatter plots and period-over-period deltas.
age, gender, platform and placement — where the budget actually performs.
cpa scoring, pause recommendations and one-click execution across campaigns.
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i'm a technical performance marketer, not a general one. the advantage comes from resolution — seeing variables most teams never break out, and acting on them before anyone else does.
not just which ad wins — which parts of it do. hook, format, talent, angle, length, first three seconds. so the next brief is informed rather than guessed.
what's working top-line versus what's actually converting further down. platform-attributed roas and real contribution are different numbers, and i report both.
which products, price points and cohorts the revenue is really coming from — so budget follows margin, not just volume.
age, gender, platform, placement. the aggregate cpa hides the pockets that are carrying it and the ones bleeding it.
launch fast, kill fast, double and triple down faster. the edge is usually cycle time, not cleverness.
most of this runs through automatedAds — the tooling exists because the analysis came first.
end-to-end budget ownership, judged on revenue rather than platform metrics.
a technical edge game — win on testing velocity and volume of iterations.
as a performance marketer, i need ample investment to test, optimise, and ultimately get the best results. below that threshold there simply isn't enough signal to work with.
growth compounds when you trust the person spending the budget. i manage upwards of £500k/mth, with 10+ years of validation behind it.
former head of paid digital, services from £1k/mth. monthly basis — cancel any time. leaner than a full-time hire, often sharper.
end-to-end paid across meta, tiktok and google. blended measurement, budget allocation, granular optimisation.
book a free 30-min chatconnect your meta ad account for free access to campaign trends, creative performance and breakdowns.
go to automatedAdshouse, afro, garage, and everything adjacent. private events, clubs, brand activations.
email me@michaeltawiah.com